Tag Archives: strategy
YouTube’s ad revenues rise for first time in year as advertisers return
Streaming platform YouTube’s second-quarter ad revenues bucked the trend after rising year on year. Revenues derived from adverts rose by 4.4% to US$7.76bn, a positive trajectory following three consecutive quarters of decline. Parent company Alphabet Inc (NASDAQ:GOOG), which also owns Google, reported US$74.6bn in revenue and US$18.3bn in net income, with top-line growth 7% ahead of Wall Street’s forecasts. […]
How 5G Is Changing Advertising For Good
With 5G will come cooler, more immersive ads. #5G #advertising #gaming #video #mobile Read more here
Global Time Spent Watching Livestreaming Video Game Content Has Nearly Doubled Since Q1 2020
In Q2 2021, people spent a collective 9.0 billion hours watching live streaming video game content around the world (excluding China), This is a massive increase from 3.8 billion hours in Q2 2019. This new high follows a 56.9% quarter-over-quarter jump in Q2 2020, when pandemic lockdowns set in worldwide. Watch time remains elevated a […]
Balenciaga’s 3D Fortnite billboard wows London, New York, Tokyo & Seoul
Art imitating life imitating art? Luxury fashion brand Balenciaga and Fortnite teamed up to entrance citizens of London, New York, Tokyo and Seoul by creating a spectacular real-world immersive 3D billboard experience 👏 Balenciaga now joins other high fashion brands’ migration into the world of gaming including Gucci, Louis Vuitton and Valentino – all of […]
Full-funnel Marketing For Mobile
Excellent piece by AdColony’s Jean Ortiz-Luis for SmartBrief! Take a look to see why mobile is the perfect channel for your full-funnel marketing strategy. #gaming #marketing #mobile #advertising Read more here
Why Companies Are Using Virtual Concerts To Introduce Their Users To The Metaverse
Virtual concerts are here to stay! 12M players attended Travis Scott’s concert last year with millions more attending Ariana Grande’s virtual Fortnite “Rift Tour” last month. The rise of the metaverse has made it possible for companies to bring fans into their performers’ native virtual worlds. A growing practice on almost every metaverse platform, virtual […]
Mobile Advertising in 2026 – What Do We Reckon? 🤔
A fun look at the future of immersive mobile experience. What do you think 2026 will look like? Read more here
China’s Metaverse Rush Is On, But Marketers Differ Over How They Should Operate
As people stayed home during Covid-19 and took to games like Fortnite and Roblox to socialise and create new worlds with digital possessions and tradeable goods, the metaverse grew in popularity And now with Tencent’s recent acquisitions it’s clear that ‘Big Tech’ is getting in on the scene alongside a host of start-ups… although questions […]
Apptopia’s Data Algorithms Explained
In 2021 marketing, data is everything. So is trust. I was reminded today about how open Apptopia has been about its app store intelligence platform, which reminded me about this super transparent 2-parter article from their founder and CEO. #data #algorithms #datascience #appstore Read more here
7 (and a half) Dos and Don’ts for Creating Winning Sales Campaigns
7.5 strategies of creating a winning sales campaign. It’s easier than you might think. 1: Know Your Audience By now, we all know the importance of directing our sales campaigns towards a targeted audience. Marketers who use segmented campaigns note as much as a 760% increase in revenue. Rather than taking a cookie-cutter approach when […]