Category Archives: Data
Zoomers Insights From Totally Awesome
New research from #TotallyAwesome shows that 50% of children under the age of 13 have their own Facebook accounts and 44% have Instagram logins, when legally they are meant to be over that age to sign up for both. Parents’ are concerned that 40% of teens have come across inappropriate content while being on social […]
Apptopia’s Data Algorithms Explained
In 2021 marketing, data is everything. So is trust. I was reminded today about how open Apptopia has been about its app store intelligence platform, which reminded me about this super transparent 2-parter article from their founder and CEO. #data #algorithms #datascience #appstore Read more here
Improve strategic alignment through better metrics
Strategic alignment seems to be a friction point that has proven difficult to smooth. I have been helping a client for some time now on strategic planning and culture transformation. With a solid strategic plan and plan administration process in place and a roadmap for cultural change, I am proud to say that they’ve come […]
How to Make Sound Decisions With Limited Data During the Coronavirus Pandemic
Marketing professor Oded Netzer explains the challenges of data-driven decision-making during the COVID-19 crisis. Coronavirus presents an unprecedented predicament: Everyday, leaders must make momentous decisions with life or death consequences for many—but there is a dearth of data. Oded Netzer is a Columbia Business School professor and Data Science Institute affiliate who builds statistical and […]
3 ways startups can avoid costly data breaches
In 2019, companies like French beauty chain Sephora and Malaysian airline Malindo Air were hit by data breaches, which compromised their customers’ personal information. In a world where businesses use personal data to provide consumers with better and more targeted services, the prospect of this information falling into the wrong hands is an alarming one. […]