Monthly Archives: October 2020
US Ecommerce Growth Jumps to More than 30%, Accelerating Online Shopping Shift by Nearly 2 Years
Top 10 etailers will grow market share by 5% this year, with Best Buy and Target both expected to surge more than 100%. The pandemic has accelerated ecommerce growth in the US this year, with online sales reaching a level not previously expected until 2022. In our Q3 US retail forecast, the top 10 retailers […]
Asia marketers’ plans for 2021 and Forrester’s view on ‘outdated CMOs’
While we might be eager to put 2020 behind us and start 2021 afresh, the industry should expect another year of reduced media expenditures, scanty teams, lean tech and agency partner networks… …as well as the continued vacancy of business in the travel and hospitality sectors, Forrester’s recent CMO predictions said. Marketers who are content […]
P&G pumps in SG$50m to advance digital capabilities in SG
Procter & Gamble (P&G) has unveiled plans to invest up to SG$50 million in total business expenditure in Singapore linked to new digital capabilities, as well as train over 50 employees to take on new digital roles over the next three years. This is part of its newly-launched iFuture digital capability programme which is in […]
Sales Calls Have Gone Virtual, and AI Is Listening In
Wooing clients over lunch is out. So companies are deploying software to analyze Zoom pitches and make recommendations. The Covid-19 pandemic has converted thousands of salespeople from road warriors to Zoom warriors. Some companies are making the most of this shift by using tools powered by artificial intelligence to track and analyze their salesforce’s virtual […]
The livestreaming boom isn’t slowing down anytime soon
Whether people are creating or consuming it, streaming content has been a prime source of escapism for many during the pandemic. But is the livestreaming boom temporary? Or will it keep going strong, say, five years down the line? I spoke with dozens of people to find out. There’s the startup software developer who completed […]
Gravitas Is a Quality You Can Develop
Having gravitas at work means you are taken seriously, your contributions are considered important, and you are trusted and respected. “Rebecca, I need more gravitas,” Andreas said to me at the start of our first coaching session, “but I want to be myself. I don’t want to pretend to be someone else.” As an organizational […]
How to optimize your visual content marketing strategy
“Consistency and repetition are the keys to brand memorability.” – Thibaud Clement. The images your brand uses are so much more than just pretty accents to entice social media users to stop scrolling. Visual communication can be more powerful at achieving marketing goals than any ad or tweet copy, so the visual content you share […]
7 Strategies for Better Group Decision-Making
Are more minds are better than one, right? Not necessarily. When you have a tough business problem to solve, you likely bring it to a group. After all, more minds are better than one, right? Not necessarily. Larger pools of knowledge are by no means a guarantee of better outcomes. Because of an over-reliance on […]
How HR is reimagining the office of the future
Improved air systems and touchless elevators are among the plans. HR executives are getting used to strategizing on the fly—and that includes when it comes to envisioning the office of the future. With America’s continued high rate of coronavirus infections, as well as the inevitable long wait for a vaccine, a large-scale return to the […]