I build and lead technology businesses, connecting commercial strategy, day-to-day operations and governance to make business and AI transformation work in practice. My approach combines global ambition with an understanding of the people, markets and local realities that shape delivery.
Based in Singapore. More than 25 years of experience across Asia, Europe and the US.
I’m SVP Commercial Operations and Governance at SQREEM Technologies. My work spans growth, acquisition integration and cross-functional leadership, alongside responsibilities as the Data Protection Officer (DPO). I help translate privacy obligations across jurisdictions into practical decisions about how the business operates.
Through democratising.ai, I put AI transformation into practice in my own portfolio, building shared workflows, tools and publications with clear checks and human accountability. These include my EDGE framework and AIinASIA, informed by the different markets, languages and working cultures in which technology needs to succeed.
Singapore is home. Alongside my executive responsibilities, I mentor students, deliver founder workshops and moderate discussions with business leaders. That contribution extends into regional mentoring programmes and speaking engagements, connecting my work here with communities across Asia.
I welcome conversations about regional and global leadership, business growth and the practical challenges of running technology organisations.
Leading businesses across markets and building useful services from Singapore, the place I call home.
At SQREEM Technologies, I lead global commercial operations and governance. Integrating three businesses has meant harmonising people, products, processes and compliance to support growth across regions, including the US.
Clearer contracts, pricing and approvals give regional leaders room to act, with margin discipline and accountability built in.
Read the SQREEM case study
At The ParentInc, I led approximately 100 people across commercial, product, delivery and technology. Simpler products, shared sales and delivery incentives, and sustained coaching helped drive 55% year-on-year company revenue growth.
After strengthening execution in Thailand, I relocated to establish sales operations in Indonesia. It became the company’s highest-revenue country market in its first full year.
Read The ParentInc case studyMy ambition is to make everyday decisions a little easier, starting where I call home. Through democratising.ai, I build services grounded in local context and linked to relevant sources.
DARE by democratising.ai stands for Data, AI, Research and Execution. It is the shared publishing and data platform I built to bring together collection, publishing, source checks and monitoring.
Improvements carry across the portfolio, with sources and editorial context adapted for Asia, the Arab world and Europe.
25,000 monthly visitors to AIinASIA, built over four years without paid distribution.
Explore democratising.ai ↗
On 10 October, I judged the SDG Open Hack NUS Campus Edition in Singapore, alongside my mentoring across the programme. Creative, energetic pitches and inventive ideas for tackling real-world challenges in a sustainable way.
Having called Singapore home for many years, it’s a particular honour to help the next generation here develop their thinking and confidence.
Connect the ambition to the decisions, people and operating discipline that make it happen.
I connect commercial priorities to clear plans, accountable teams and day-to-day decisions. From acquisition integration to entering new markets, I stay involved as strategy becomes delivery.
I bring teams together around shared priorities, aligning how people work, how products serve customers and how the business operates. The aim is to create the conditions for people and the organisation to grow.
I work across markets with different commercial expectations, regulatory environments and working cultures. I look for what should be consistent across the business and where local judgement makes the difference.
I build governance into product, commercial and operational decisions from the outset. Clear accountability and practical guardrails help teams move quickly, make informed decisions and anticipate issues before they become costly. My EDGE framework and data protection responsibilities put that approach into practice.
A practical framework for clearer thinking, better decisions and effective execution.
I created EDGE to help people turn knowledge, experience and insight into action. It can be applied to a business decision, a team priority, a communication or a wider organisational initiative.
Four connected pillars give that work structure.
Understand the situation, explore the evidence and test your assumptions. Bring the opportunity, context and choices into focus.
Clarify what you want to achieve. Shape the priorities, message and measures of success so everyone understands the direction.
Build clear accountability and practical guardrails into the approach. Help people move confidently, with informed decisions and shared expectations.
Apply what you learn to improve the outcome. Strengthen the decision, develop capability and carry that learning into what comes next.
Alongside the framework, I have created AI-powered tools to help people apply it to specific business situations.
Work through a decision with the EDGE working brief, sharpen a message with Before You Send, or rehearse a conversation, negotiation or board discussion with EDGE Practice. Use Brand and Content to carry a clear brief into your publishing work.
The tools support exploration, rehearsal and reflection. You bring the context, exercise judgement and decide how to act.
My current focus, from Singapore and across the markets I work in.
Leading commercial operations and governance across SQREEM Technologies, alongside my recently formalised responsibilities as the Data Protection Officer.
Continuing to improve DARE, the shared publishing and data platform behind democratising.ai, the publications and practical services it supports, and helping people apply EDGE to everyday business decisions.
Judged the SDG Open Hack NUS Campus Edition in Singapore on 10 October, alongside my mentoring across the programme. Continuing to guide one of Social Impact Catalyst’s winning teams towards the 24 October Grand Finale. Regional founder mentoring continues through ASEAN SOAR Together.
Reading: Dim Sum Strategy by Peter Wilken and Co-existing with AI by Kay Firth-Butterfield.
Last updated 12 October 2026.
Ideas, conversations and contributions from Singapore and across the markets I work in.
Perspectives on leadership, business, technology and governance. Longer essays alongside Friday Frame, my regular reflections on what has caught my attention.
Explore my writingKeynotes, panels, workshops and executive moderation. Bringing people together to exchange perspectives and connect ideas with practical decisions.
View speaking and eventsThe place I call home. My work with students, founders and business communities, alongside the useful services I’m building here.
Explore my contributionWhat I’m working on, reading and listening to, plus the ideas and interests holding my attention.
See what’s currentA longer conversation on the craft behind the work.
Ortus Club sat down with Adrian on the craft of executive moderation: preparation, reading the room, and giving the quietest person at the table a way in.
"My job is not to be the smartest person in the room. It is to make sure the table's intelligence is evenly distributed, and that everybody who wants to have a say has a say."
Selected engagements. Full calendar on the speaking page.
Accepted an invitation to guide one of Social Impact Catalyst’s winning teams towards the 24 October Grand Finale, building on my September mentoring and judging at the NUS edition.
Mentor on the Ngee Ann Polytechnic edition of SDG Open Hack 2026. Running across the hack window and beyond.
Judged student pitches tackling sustainability challenges in Singapore on 10 October. Reflection and event photos.
Mentored student teams on 23 September during the 23–24 September edition, helping them develop their ideas and identify practical next steps.
I’m always interested in exchanging perspectives with people leading teams, building businesses and putting ideas into practice.
I also welcome conversations about non-executive director (NED) and advisory roles where my commercial, operating and governance experience could contribute.
Whether you have something to explore together, an invitation to contribute or simply a shared interest, I’d be glad to hear from you.
Get in touch