Category Archives: Marketing
How to optimize your visual content marketing strategy
“Consistency and repetition are the keys to brand memorability.” – Thibaud Clement. The images your brand uses are so much more than just pretty accents to entice social media users to stop scrolling. Visual communication can be more powerful at achieving marketing goals than any ad or tweet copy, so the visual content you share […]
How To Prepare For Marketing’s Permanent Shift
From real-time attribution models to dynamic ad studios, digital marketing tools have helped businesses find creative ways to be more flexible. While that pace of evolution has been encouraging, there’s no on/off switch for a worldwide economic shutdown. And with new consumer behaviors persisting and likely becoming permanent, we have to consider how our new […]
How Dettol (and TikTok) Got India To Wash Its Hands
TikTok finds itself at the mercy of escalating trade wars involving the US, India and China, but marketers can apply learnings from successful brand activations on the platform, such as one in India for RB brand Dettol, to the copycat apps that are emerging. RB became aware of the potential of TikTok when it experimented […]
What Brands Mean by Brand Purpose
The combination of the pandemic and social unrest has spurred brands and organizations to think anew about what they truly stand for. The idea of “brand purpose” seemed to be on a fairly steady, if uneven, track “BC” (Before Coronavirus), as brands and organizations devoted more and more time and thought to what they stand […]
6 Brands Targeting Female Audiences on Digital
The numbers are staggering. Though women make up only 51% of the population, they make 90% of household purchase decisions. Not only is this a massive amount of buying power held by only one gender, women are also more engaged with advertising overall than men are: gender-neutral ads perform 35% better with women than with […]
Salesforce CMO’s New “MO”
How Salesforce’s Stephanie Buscemi Is Leading Through ‘Listening’. The ancient slave turned Greek philosopher Epictetus reminds us that “we have two ears and one mouth so that we can listen twice as much as we speak.” It’s refreshing to meet a company whose leaders embody this ideal, especially in these trying times. This month I […]
3 Critical Reasons to Focus Your Marketing Efforts on Search Engines
When anyone wants to know something, increasingly their first choice for finding answers is Google. We even say, ‘Google it’, turning the proper noun into a verb because looking up answers on Google is so common. Sure, there are other search engines out there, but Google still accounts for nearly 90% of online searches worldwide […]
The Importance of Consistency in Social Media Marketing
Consistency is key in social media marketing. For your audience to recognize your brand, you must be consistent. Being consistent in your brand allows you to grow in audience engagement and reach. From the tone of voice used in messages to the aesthetics of your profiles, you need to be recognizable to gain traction among […]
Driving Subscription Sign-Ups with Paid Content Distribution Sequencing
Content is like a master key to success. As a storyteller, there are countless ways to leverage your content and achieve meaningful business results. Whether you’re looking to increase paid subscriptions, drive affiliate revenue, or acquire new, high-value email subscribers. What’s more, when you combine the value and versatility of your content with Facebook’s ability […]
5 Ways to Get to the Heart of Emotional Marketing
Done right, emotional marketing helps marketers differentiate and compete in this changing environment, and conveys a brand’s values, interests and passion. Emotional marketing tells a story that connects with an audience in a human or personal way. With consumers increasingly making buying decisions driven by feelings rather than logic, emotional marketing creates meaningful relationships that […]