Tag Archives: Google
YouTube’s ad revenues rise for first time in year as advertisers return
Streaming platform YouTube’s second-quarter ad revenues bucked the trend after rising year on year. Revenues derived from adverts rose by 4.4% to US$7.76bn, a positive trajectory following three consecutive quarters of decline. Parent company Alphabet Inc (NASDAQ:GOOG), which also owns Google, reported US$74.6bn in revenue and US$18.3bn in net income, with top-line growth 7% ahead of Wall Street’s forecasts. […]
From playing to paying: The art of monetizing games in Asia
With so many different gamers to reach, market nuances to consider, and ways to drive revenue, choosing the right monetization model to succeed in Asia is challenging but crucial — especially in the wake of COVID-19. Exploring how monetization models are evolving to serve Asia’s diverse, growing user bases and discovering where certain models are […]
How To Prepare For Marketing’s Permanent Shift
From real-time attribution models to dynamic ad studios, digital marketing tools have helped businesses find creative ways to be more flexible. While that pace of evolution has been encouraging, there’s no on/off switch for a worldwide economic shutdown. And with new consumer behaviors persisting and likely becoming permanent, we have to consider how our new […]
Google Unveils Gaming Metrics, Features, Ad Units For Advertisers, Publishers
On Wednesday Google announced Rewarded Interstitials, a new ad format in AdMob, adding to formats such as Interstitials, Banner, Rewarded, and Native. The new ad format combines Rewarded and Interstitials to provide the best of both types of ad units. They appear on the screen at ad breaks and players receive a reward for watching […]
Alphabet’s Next Billion-Dollar Business: 10 Industries To Watch
Alphabet is using its dominance in the search and advertising spaces — and its massive size — to find its next billion-dollar business. From healthcare to smart cities to banking, here are 10 industries the tech giant is targeting. With growing threats from its big tech peers Microsoft, Apple, and Amazon, Alphabet’s drive to disrupt […]
Google Chat based on RCS arrives in Italy and Singapore
Arrived in Italy and Singapore in May 2020. Last year, Google made the final push to enable RCS on Android-powered devices across the world. After enabling RCS in the US, UK, Mexico, and France using Google’s own servers via the Android Messages SMS app, the RCS-based Chat service is now going live for Android users […]
Chrome’s coming changes to video ad blocking could impact YouTube
Mid-roll ads of any length are deemed “intrusive” in updated Better Ads Standards. Google Chrome’s ad blocking efforts will soon extend to “intrusive” video ads in short-form videos. The browser will adopt the latest standards for video ads from the Coalition for Better Ads, announced Wednesday. The changes will apply to certain pre-roll, mid-roll and […]
Microsoft’s Xbox boss says Amazon and Google are ‘the main competitors going forward’
Sony and Nintendo aren’t the main competition in the cloud world. Microsoft’s head of gaming and Xbox, Phil Spencer, has revealed that the company sees Amazon and Google as its main competition for the future. Speaking in an interview with newly launched technology publication Protocol, Spencer dismisses Sony and Nintendo’s ability to create a cloud […]
Everything you thought you knew about inbox zero is wrong
Forget everything you think you know about inbox zero: it’s completely and utterly wrong. Merlin Mann, the lifestyle “guru” that invented the concept of inbox zero in the early noughties, claims people took his idea far too literally. They advocated treating work emails like a never-ending task to be completed: once an email has been […]
Google’s New Meena Chatbot Imitates Human Conversation and Bad Jokes
Google announced the creation of Meena in a new research paper, claiming that it is the most advanced, chatbot ever built. According to Google, Meena can carry on a conversation at a level that feels far more like talking to another person than any existing chatbot. To prove it, Google’s researchers also created an entirely […]