Tag Archives: platforms

YouTube’s ad revenues rise for first time in year as advertisers return

Streaming platform YouTube’s second-quarter ad revenues bucked the trend after rising year on year. Revenues derived from adverts rose by 4.4% to US$7.76bn, a positive trajectory following three consecutive quarters of decline. Parent company Alphabet Inc (NASDAQ:GOOG), which also owns Google, reported US$74.6bn in revenue and US$18.3bn in net income, with top-line growth 7% ahead of Wall Street’s forecasts. […]

Following successful experiments, Twitter will prompt all users to read the articles they’re about to retweet

One of Twitter’s summer experiments — to get people to read news articles before retweeting them — will be rolled out to the rest of the platform “very soon.” Twitter announced the experiment in June in an effort to “promote informed discussion”, as one of a few projects to improve user experience on the platform. […]

Driving Subscription Sign-Ups with Paid Content Distribution Sequencing

Content is like a master key to success. As a storyteller, there are countless ways to leverage your content and achieve meaningful business results. Whether you’re looking to increase paid subscriptions, drive affiliate revenue, or acquire new, high-value email subscribers. What’s more, when you combine the value and versatility of your content with Facebook’s ability […]