Monthly Archives: October 2019
How a deeper understanding of consumers drives stronger brand engagement and loyalty
What do you as a brand want from me, as a customer? Simply, you want me to change the way I behave in such a way that my actions help drive your business success. But how best to do that? The basic axiom of clinical psychology reads, “if you could see the world the way […]
How marketers can appeal to Millennials with low-level commitments (Mumbrella)
Indulgent, opinionated, short attention spans, frequent job-hoppers. These are a few labels that have characterised Millennials. However, we’re all products of our own generations, and Millennials are no different. They’ve grown up in an era which has witnessed an unprecedented speed of change in technology and connectivity; drastically influencing consumer behaviour. Effective marketing to Millennials, […]