Category Archives: Strategy
The COVID-19 recovery will be digital: A plan for the first 90 days
The rapid migration to digital technologies driven by the pandemic will continue into the recovery. Here’s how to accelerate your organization’s digital capabilities to keep pace. By now, most C-suite executives have led their companies to digitize at least some part of their business to protect employees and serve customers facing mobility restrictions as a […]
Advice to Founders and CEOs from Sequoia: “Coronavirus, The Black Swan of 2020”
Here is a note that was sent by Sequoia to its Founders and CEOs to provide guidance on how to ensure the health of their business while dealing with potential business consequences of the spreading effects of the Coronavirus. Dear Founders & CEOs, Coronavirus is the black swan of 2020. Some of you (and some […]
Why Bad Audio Is Bad for Your Business
It can mean lost time, money, and angry customers-which no business can afford. “Can you hear me?” “Sorry, can you say that again?” Chances are high that you’ve said or heard one or both of these statements during a phone call or video conference. Odds are you’ve also had to repeat yourself, try dialing in […]
Digital Transformation is Not a Technology Makeover. It’s a Business Revolution
Businesses from every industry are quickly engaged on a battleground where legacy business models are bound to fail or stay behind and digital transformation brings an incredible potential for growth and profitability. Technology, without a doubt, plays a critical role in enabling such change, but technology alone does not guarantee transformation. This journey must embody […]
Brand planning in the time of COVID-19
No one knows what the next few months will bring. Right now, much of what we once took for granted seems uncertain. But whatever happens in the months ahead, there will come a time of improved stability and recovery to a new normal. And because brands are built over the long-term, marketers will need to […]
How to tell a compelling story in a business setting
Make quarterly results exciting by following these tips. When you were a child, you probably had a favorite story. My daughter loved The Wizard, the Fairy and the Magic Chicken. Now that you’ve grown up, you may still love a good story—maybe a novel you read recently, or a movie you saw. But if someone […]
Do you know where your budget is?
Businesses that can’t see where their resources are going are flying blind. To respond to the unexpected, managers need new capabilities that show where they are and how much room they have to maneuver. What if, this afternoon, a major crisis hit your business—a major customer announces that it’s terminating its contract, a new mega-competitor […]
Everything you thought you knew about inbox zero is wrong
Forget everything you think you know about inbox zero: it’s completely and utterly wrong. Merlin Mann, the lifestyle “guru” that invented the concept of inbox zero in the early noughties, claims people took his idea far too literally. They advocated treating work emails like a never-ending task to be completed: once an email has been […]
How a deeper understanding of consumers drives stronger brand engagement and loyalty
What do you as a brand want from me, as a customer? Simply, you want me to change the way I behave in such a way that my actions help drive your business success. But how best to do that? The basic axiom of clinical psychology reads, “if you could see the world the way […]
What to Do When You’re Losing Your Audience During a Presentation (HBR)
You can tell when an audience has stopped listening to you during a presentation. Phones come out, and attendees surreptitiously text underneath the table. Instead of leaning forward and nodding along with your points, they begin slouching or tapping their feet. The more brazen may even start whispering to one another. As a speaker, it’s […]