Brands Are Scrambling to Get Onto Roblox. Is It Worth It?.
Creating metaverse experiences is expensive, but with 48.2 million users, it’s necessary – as many brands including Vans. Gucci. Epic Records. The BBC. Netflix. LOL Surprise Dolls. Lego. Nike and others have identified. Read more below 👇
#gaming #metaverse #mobile #advertising #marketing #gamingislife
Read more here
Why The ‘Metaverse’ Will Prove To Be More Than A Buzzword
Are you metaverse ready?
Right now, businesses are considering their future roles in the metaverse, while establishing a new genre of marketing in the process: “direct to avatar”.
For ex:
— Gucci sold a virtual bag for more $$ than the real thing in Roblox
— Nike dropped virtual Jordans in Fortnite
— Coca-Cola launched avatar wearables in Decentraland
— Sotheby’s has an art gallery your avatar can wander
— $191M was transacted on “play to earn” blockchain game Axie Infinity in its first 30 days.
This growth makes it hard for brands to ignore. Are you metaverse ready yet? Read more below 👇
Read more here
NFTs Reshape Brand Marketing In The Creator Economy
Increasing brand awareness and affinity, mobile advertising campaigns using NFTs can be distributed programmatically across digital platforms, offering personalised gifts or vouchers to customers.
Brands can monetise ads multiple times by turning them into NFTs; increase equity via storytelling and collectibles; create buzz in the lead-up to events or product launches via early access tokens.
I expect to see more brands jump in and start to experiment with releasing digital collectibles. For brands, this is an opportunity to generate additional revenues and engage with a core fan base by creating exclusive experiences.
#nfts #gaming #mobile #advertising #marketing #playeconomy #metaverse
Read more here
The Metaverse Is Here To Stay – Are We Ready (And Do We Really Understand What It Is?!)
The term metaverse is already becoming overused and misappropriated.
It’s the intersection of entertainment, gaming and communications, with its own playeconomy and ignoring conventional business models.
It’s the experience of choosing a digital avatar, creating original work, finding a connection with virtual experiences to match those offline, and valuing digital goods on a par with the physical.
We can game, shop, buy land, use digital items for real-world purposes, lend money, and more.
The future of content, e-commerce, and engagement is in the metaverse.
Our job is to prepare for that future today 🎮 🚀
#metaverse #gaming #advertising #marketing #gamingislife
Read more here
Report: South-East Asia’s eSports Gamers And Viewers Prefer A Mobile-First Experience
SEA eSports viewers are more likely to view on a phone, with 82% of SEA’s total online population playing mobile games, and 39% mobile-first (Newzoo).
Game streaming also on the rise: global eSports audience for 2021 expected to hit 474 million viewers.
Brands can now embrace new technologies e.g ad posters in games, skinning in-game items, mobile rewarded video, and even product placement with eSports teams.
More than 50% of the world’s gamers are in APAC, have you included gaming advertising in your marketing strategy yet?
#gaming #mobile #ingame #advertising #metaverse #gamingislfe #now #esports #streaming
Read more here
How 5G Is Changing Advertising For Good
With 5G will come cooler, more immersive ads. #5G #advertising #gaming #video #mobile
Read more here
Global Time Spent Watching Livestreaming Video Game Content Has Nearly Doubled Since Q1 2020
In Q2 2021, people spent a collective 9.0 billion hours watching live streaming video game content around the world (excluding China), This is a massive increase from 3.8 billion hours in Q2 2019.
This new high follows a 56.9% quarter-over-quarter jump in Q2 2020, when pandemic lockdowns set in worldwide.
Watch time remains elevated a year on, as enthusiasts continue to find entertainment in not only playing games but watching gameplay as well.
These numbers can’t be ignored by brands – game streaming should be a core part of all marketing amplification strategies.
#streaming #gaming #mobile #advertising #marketing #gamingislife
Read more here
Balenciaga’s 3D Fortnite billboard wows London, New York, Tokyo & Seoul
Art imitating life imitating art?
Luxury fashion brand Balenciaga and Fortnite teamed up to entrance citizens of London, New York, Tokyo and Seoul by creating a spectacular real-world immersive 3D billboard experience 👏
Balenciaga now joins other high fashion brands’ migration into the world of gaming including Gucci, Louis Vuitton and Valentino – all of which are now donning their collections on millions of in-game avatars 👗
Associating with gaming as a marketing channel is opening up high end fashion brands to a whole new world of shoppers… and looks ‘Epic’! 🎮
#metaverse #fashion #Balenciaga #fortnite #gaming #marketing #advertising #gamingislife
Read more here
Full-funnel Marketing For Mobile
Excellent piece by AdColony’s Jean Ortiz-Luis for SmartBrief! Take a look to see why mobile is the perfect channel for your full-funnel marketing strategy. #gaming #marketing #mobile #advertising
Read more here
Why Companies Are Using Virtual Concerts To Introduce Their Users To The Metaverse
Virtual concerts are here to stay!
12M players attended Travis Scott’s concert last year with millions more attending Ariana Grande’s virtual Fortnite “Rift Tour” last month.
The rise of the metaverse has made it possible for companies to bring fans into their performers’ native virtual worlds. A growing practice on almost every metaverse platform, virtual concerts offer brands a innovative method to capture an affinity with their (potential) customers 🎶 🎮
Read more 👇
#gaming #metaverse #advertising #marketing #playeconomy #gamingislife
Read more here